ABOUT US 

Reeske is a technology company founded in 2021 by Dennis Li and Sean Xu. 

We are venture-backed, industry-experienced, and can iterate quickly on design and build user experiences.

By designing and building proactive, personalized recommendations, we can decrease churn rates so credit unions can acquire profitable members with confidence and stay on mission.

  • Dennis Li, FSA

    Founder & CEO
    Insurance Leader, Product Innovator, Credentialed Actuary, 10 Years

  • Sean XU

    Founder & CTO
    Ex- Amazon Tech Lead of an Alexa
    Team, Full-Stack Software
    Engineer, 10+ Years

  • Tim Schuster

    CMO
    Founder & CEO, Pop Up Think Tank
    15+ years, strategy, story, marketing

Why us? Why now?

Declining member satisfaction rates - from 92% in 2017 to 86% in 2021.

We can navigate shifting, unpredictable consumer expectations with value only available within a credit union structure. 

30% of new members close accounts in the first 100 days. 

At Reeske, we design and build technology and strategies focused on new member onboarding. 

Up to 40% of new members churn before their account is profitable. 

We can stop the decline of daily (and monthly) active users and members by offering embedded, white-labeled offers.

Contact us >>>

“The New-Revenue Trap”  

Stops with Reeske 

New members are the lifeblood of the credit union. However, new customers leaving before a positive Life Time Value (LTV) makes customer acquisition a cost center, not a driver of revenue (much less profit). This disincentivizes reaching new customers. It’s a trap. Credit unions need new members, but they can’t afford to attract members who leave before they are profitable, creating a downward spiral that affects the business, mission, and company culture. 

The credit union's mission is too important to let this happen.

Reeske helps you engage new members to the point of profitability so you can retain your members, revenue, and mission.

Build member financial strength through risk wellness 

✔ Bundle & offer valuable risk products - with no individual underwriting 

✔ Leverage data-driven, personalized offers to remove the guesswork 

✔ Stay true to core cooperative values and credit union mission  

Partner with Reeske to offer embedded insurance and financial wellness products to new members. 

5 examples of insurance product-bundles: 

  1. Accidental Medical Expenses (AME)

  2. Health Advocacy Plans

  3. Critical Illness & hospital indemnity

  4. Life insurance 

  5. Cancer insurance 

Work with Reeske to design and offer ancillary,  easy-to-understand member products with no individual underwriting.

Results, results, results

Make Membership Sticky and Engaging  – Decrease new member churn to increase LTV up to $1,000 per member by demonstrating tangible value. 

Increase Net Promoter Scores (NPS) by 20% to 40% — Data-informed customer acquisition channels, funnels, and strategies 

Shared mission, shared revenue - Combine the core credit union advantage with increasing customer needs for financial well-being by embedding risk and insurance product offerings into the membership onboarding.